Keyword: electronic word of mouth

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Research Article
Impact of content marketing on eWOM and bookings in rural hotels
Carlos Osorio-Andrade, Carlos Arango Pastrana, Alexander Zuñiga-Collazos
Online Journal of Communication and Media Technologies, Volume 15, Issue 3, July 2025, e202525
DOI: https://doi.org/10.30935/ojcmt/16670
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